Marketing
New Home Community Marketing involves a wide range of elements that must be carefully managed. Builder Marketing Services offers a great depth of experience in this process. We will help define, qualify, implement, and manage the proper mix of competitive, and yet cost effective, marketing elements for your community. This includes the selection, management and coordination of respective outside consultants who would be instrumental in achieving success.
With in-depth involvement on hundreds of residential New Home Communities, our management team is well-seasoned to administrate the numerous checklists and the infinite number of details that sequentially must come together on a tightly scheduled time frame for a community opening, such as:
- Marketing Plans
- Marketing Budgets
- Architectural Product Reviews
- Product Pricing and Positioning
- Community Merchandising
- Buyer Profile Identifications
- Community Thematics
- Community Graphics and Collateral Materials
- Advertising Coordination
- Sales Office Design Consultations
- Interior Design Consultation for Models
- Entry Feature, Sales Center, and Model Landscaping Consultation and Reviews
- Community Signage
- Traffic Evaluations
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Preview Marketing
When is the best time to begin the Marketing and Sales program for a New Community? Sales efforts should not only start at the opening of your on-site sales center. Before ground is broken, we stress the importance of on-site sales signage with our Preview Marketing Program. Our 800-telephone number and web-site access generates sales leads from interested parties who are interviewed and qualified as to their levels of interest in your new community. This program is an excellent way to develop extremely valuable market research information and interest in the proposed product, as to product type, lifestyle interests and pricing. The most important aspects of our Preview Marketing Program is that costly community start up and product mistakes can often be avoided and prospects can be nurtured so that sales can be made on the day product is released.
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